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Marketing 101 @ Google U


Marketing 101 @ Google U

The best books, blogs and more from four years studying marketing at Google

By willhoughteling

“I want you to run a direct marketing campaign reaching five million small businesses across emerging markets — you pick the countries. You’ll have a budget of $XM dollars and the campaign needs to have at least a 5x ROI. I’ve scheduled meetings for you tomorrow with creative, print and postal management, and data agencies.”

This was how my first meeting with my first boss on my first day at Google started four years ago. I was a recent college grad without a single marketing course under my belt and had (somehow) just joined Google as an Associate Product Marketing Manager. This two-year rotational program was meant to train hungry recent grads to be effective Google marketers with an onboarding ‘process’ that entailed throwing us in the deep end and trusting that we’d learn to swim, fast.

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helpink:

New Print Monday is “Be Kind” Artist: Natalie Smith @scarlettveithhttp://helpink.org/collections/be-kind

helpink:

New Print Monday is “Be Kind” 
Artist: Natalie Smith @scarlettveith
http://helpink.org/collections/be-kind


linthecity:

Cool concept for a great cause.

rocksmith:

Summer is Here! Make sure to watch our video lookbook on the #rocksmith Vimeo. www.vimeo.com/67095374

rocksmith:

Summer is Here! Make sure to watch our video lookbook on the #rocksmith Vimeo. www.vimeo.com/67095374

gofonturself:

BECHIRA

gofonturself:

BECHIRA

terrysdiary:

Ming at my studio #3

terrysdiary:

Ming at my studio #3

@Dumbfounded offers free download to his latest album “Old Boy Jon” | Asian American Entertainment - @Jackfroot

@Dumbfounded offers free download to his latest album “Old Boy Jon” | Asian American Entertainment - @Jackfroot


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